Social fresh’s Chris Giovagnoni is sharing some good social media advice for non-profit organizations. He calls them his five “how to’s” and here they are:
1. Do It Daily
Consistently in sharing your content is key to shaping conversations. Listen to your audience and place conversations that are all about you on the backburner. Giovagnoni warns, “Talk more about them than you do yourself.”
2. Do It Deliberately
Having an initiative for your social media presence is foundational in developing consumer relationships.
3. Do It Decisively
To carry out your initiative, you must also have a strategy. Keep on the straight and narrow with your plans and be sure to follow through.
4. Do It Differently
Originality is noticeability and noticeability increases donor conversion. Giovagnoni suggests following the lead of Compassion International a non-for-profit organization which offers sponsors the tangible opportunity to exchange letters with their sponsored children.
5. Do It Directly
Don’t let your organization do all the work. Building a personal relationship with your audience requires the honest engagement of one donor at a time. It’s okay to forget about your organization and focus on the individual you’re serving.
Key take away: Daily, deliberate, decisive, different, and direct social media presence will help boost your non-profit’s engagement and visibility.
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