It’s All About Location

Location, location, location.  An ad is only as good as its placement, according to a new report [PDF] by Casale Media.  The report shows that ads displayed within the first screen of a user’s browser window are almost seven times more likely to be clicked than ads that appear below the fold.  The same report suggests making your ad alpha to all others; make sure it’s the first to be seen.  Also, ads that appear five times or more are 12-14 times more effective than ads that appear less than five times—which should place repetition at the forefront of your ad initiatives.  Check this out: Google has introduced a new ‘Top vs. Side’ tool this month that allows advertisers to study consumer response in relation to their ad placement on Google search results.  To learn more, please visit marketingvox.com.